Lanzarote's bilingual magazine

Influencers: @Natynova

Name: Natividad González

Profession: Lawyer with a Master’s degree in fashion and design

Sector: Fashion and Lifestyle

Social network: Instagram

Born in: Lanzarote / Resident in: Lanzarote


How did you get started as an influencer?

As a way to channel my other interests: art, travel, fashion… There was a turning point after the pandemic. I was interacting with lots of people, it all felt really natural, and I started getting more and more followers.

What do you like most about being an influencer?

Broadening horizons, meeting interesting new people, attending events… It opens loads of doors and is the perfect platform for launching new projects.

Do you have many followers?

More than 227,000… but it’s less about how many followers I have and more about engaging with people as they comment and I respond. It sometimes takes a while, but I get there in the end. For me, this is even more important than creating content.

Relationship with Lanzarote

It’s where I was born and where I’ve returned to. It’s home to my ancestors, my family and a landscape that I find really compelling. La Geria, volcanoes, volcanic pebbles…

What’s next on the horizon?

I am not going to give up law but I do want to focus on two other projects: Sustainable fashion and Slow fashion @Natynova: stunning, exclusive clothes for special events, and also soft furnishings; and to get a Master’s in sommelier training and wine tasting, a field I’m really into and find fascinating.


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