Amalia M. Fajardo
Profession: Social entrepreneur and educator.
Sector: Education and Culture.
Social networks: @amaliamfajardo and @eres.influencerdetucasa.
Born in: La Laguna (Tenerife) / Resident in: Lanzarote since the age of 5.
How did you get started as an influencer?
Over thirteen years ago. In fact, it was my online community at the time that encouraged me to publish my first book, ‘La Dieta de los Países’ (The Diet of Nations).
What do you enjoy most about being an influencer?
Sometimes, personal reflections can inspire and positively impact others. I think that’s one of the most meaningful and often overlooked aspects of being a content creator.
Do you have many followers?
It depends on how you look at it. Around 90% of my content is focused on social awareness and critical thinking, so the people who are there for me and follow me are truly the best.
What does Lanzarote mean to you?
Lanzarote is my home – it’s like a mother to me. I try to promote respect and care for the island, and I always speak out when I see injustice. That’s a big part of what I do on social media.
What’s next on the horizon for you?
A project that’s now in its second year, supported by the Lanzarote Island Council called “Eres Lanzarote Influencer de tu Casa 2025”. This year’s edition is packed with exciting initiatives focused on caring for our island and building awareness through social media.