{"id":40228,"date":"2025-06-28T12:34:58","date_gmt":"2025-06-28T11:34:58","guid":{"rendered":"https:\/\/www.viva-lanzarote.com\/lanzarote-sports-destination\/"},"modified":"2025-06-28T12:34:58","modified_gmt":"2025-06-28T11:34:58","slug":"lanzarote-sports-destination","status":"publish","type":"post","link":"https:\/\/www.viva-lanzarote.com\/en\/lanzarote-sports-destination\/","title":{"rendered":"Lanzarote Sports Destination"},"content":{"rendered":"<h3><em>In 2011, the Lanzarote Sports Destination brand was launched as a promotional tool to establish the island as a top-tier year-round destination for sports and athletic events<\/em><\/h3>\n<p>Lanzarote Sports Destination (LSD) was launched in 2011, a public-private initiative spearheaded by the Foreign Promotion Society (SPEL) Turismo de Lanzarote, part of the Cabildo (Lanzarote Island Council) together with the island\u2019s key hospitality and accommodation associations, AETUR and ASOLAN, and the Lanzarote Chamber of Commerce \u2013 all stakeholders in SPEL. The LSD brand was officially unveiled at the Spanish Olympic Committee&#8217;s headquarters in Madrid, marking the first step in a strategy to position Lanzarote as a leading global sports tourism destination.<br \/>\nIn 2013, at the request of these partners, SPEL Turismo de Lanzarote, led by CEO H\u00e9ctor Fern\u00e1ndez, assumed full management of the brand. Fern\u00e1ndez explains, \u2018The initial defining principle for Lanzarote Sports Destination was to focus on outdoor sports disciplines and events. This naturally showcased Lanzarote\u2019s stunning landscape and leveraged its year-round mild climate. This is the primary factor when selecting which events we sponsor.\u2019<br \/>\nHe adds, \u2018Given our core aim is to establish Lanzarote as a premier sporting destination for both professional and amateur competitions and training, we can confidently say this strategy has been a resounding success. The number of sports tourists has grown, and now accounts for between 15% and 20% of total visitor arrivals.\u2019<br \/>\nThrough its website &#8211; lanzarotesportsdestination.com &#8211; LSD has also promoted the island at major international tourism events such as FITUR (Madrid), WTM (London), and ITB (Berlin). Beyond that, regular working groups are held with accommodation providers specifically catering to this growing market, many of whom now host sports events and have adapted their facilities to meet the needs of their guest athletes, including Club La Santa, Club Santa Rosa, and Sands Beach Resort.<br \/>\n\u2018Another important aspect of our work,\u2019 Fern\u00e1ndez points out, \u2018is to support sports event promoters and sports-focused businesses. We organise training courses, seminars, and workshops to keep them up-to-date on topics like legislation, technology, and sustainability. Essentially, we empower them to develop successful events and acquire vital knowledge for their businesses.\u2019<br \/>\nThe strategic roadmap for LSD in the coming years was laid out in the European Sports Destination Strategic Plan, presented by the Lanzarote Island Council in December 2021. This plan outlines a clear path for consolidating Lanzarote\u2019s position as a world-class destination for sports tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2011, the Lanzarote Sports Destination brand was launched as a promotional tool to establish the island as a top-tier year-round destination for sports and athletic events Lanzarote Sports Destination [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":40226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lanzarote Sports Destination - Viva Lanzarote<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.viva-lanzarote.com\/en\/lanzarote-sports-destination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzarote Sports Destination - 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